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Membership


When Google Ghosts You: AI Search Could Be Membership’s Next Big Disruption
There’s a quiet revolution reshaping the way we all use the internet, and for membership-based organisations, it’s more than just a...

Andrew Chamberlain
Aug 124 min read
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It's Not About Age, It's About Relevance: the role of retired professionals in membership
Last month I facilitated a planning session with the staff of a professional membership body. One debate, about how to treat retired...

Andrew Chamberlain
Aug 84 min read
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🧱 When Tradition Becomes a Trap
Membership organisations are steeped in history. They carry the legacy of founders, past presidents, early pioneers, and sector-shaping...

Andrew Chamberlain
Aug 73 min read
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Is AI Adoption Stalling in the Membership Sector?
While artificial intelligence continues to reshape industries, the global membership sector appears to be hitting the brakes. Interest...

Andrew Chamberlain
Aug 62 min read
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When Smart People Stop Thinking Creatively
Last month I spent time with the operating team of a well-established association. We were working together to translate their new...

Andrew Chamberlain
Aug 54 min read
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The BBC: A Giant Membership Body That Struggles to Belong to Anyone
If you were asked to name the world’s largest membership body, you probably wouldn’t think of the BBC. But with over 23 million...

Andrew Chamberlain
Aug 44 min read
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Confronting Epistemic Pollution in the Membership Sector
In an era where information is abundant but trust is scarce, membership organisations face a new and insidious threat: epistemic...

Andrew Chamberlain
Jul 313 min read
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150 Podcast Episodes Might Just Be the Most Valuable Thing I’ve Ever Created
Earlier this month Association Transformation hit 150 episodes. That’s not just a number, it’s a body of work. It’s a commitment to the...

Andrew Chamberlain
Jul 293 min read
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Every Association Needs a Data Manager to Turn Information Into Impact
In the complex ecosystem of modern membership organisations, data is no longer a back-office function. It is strategic capital....

Andrew Chamberlain
Jul 253 min read
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I'm an Association Professional: "consultant" is my job title
I’ve spent the vast majority of career in the service of associations. I’ve worked in membership organisations as a member of staff, as a...

Andrew Chamberlain
Jul 213 min read
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Learning Isn’t a Luxury. And Neither Is My Lunch Break.
So why should I have to sacrifice either? Somewhere along the way, someone decided that the best time to do professional development was...

Andrew Chamberlain
Jul 162 min read
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When Leaders Can’t Hear the Truth: The High Cost of Organisational Immaturity
Last year, I was hired to advise a regional membership body on its ambition to reposition as a UK-wide national entity. It was a pivotal...

Andrew Chamberlain
Jul 153 min read
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Income Diversification or Value Proposition? Are you having the wrong conversation?
In the membership sector, income diversification  is a constant hot topic. It’s seen as a necessary hedge against the perceived...

Andrew Chamberlain
Jul 143 min read
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A loud voice doesn't speak for everyone: why perspective is so important in membership
In any membership organisation, there are always a handful of members who are especially vocal. They show up to every meeting, take the...

Andrew Chamberlain
Jul 114 min read
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Last-Minute Leadership: reading board papers on the train isn’t good enough
In governance contexts, few sights are more familiar, or more concerning than a board member leafing through their meeting papers on the...

Andrew Chamberlain
Jul 103 min read
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Designing for Despair: Don't let your digital interfaces trap members in a doom loop of frustration
What Microsoft Authenticator taught me about bad process design and lasting impressions I’m currently locked out of my Microsoft account....

Andrew Chamberlain
Jul 82 min read
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Don’t Blame the Bot: AI Fails Without the Fundamentals
Yesterday, I had the privilege of facilitating an AI roundtable for members of the Royal Society of Chemistry. Our discussion quickly...

Andrew Chamberlain
Jul 43 min read
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Committees Don't Deliver Projects. Teams Do.
Why adopting real project management principles is now mission-critical In our world of associations, ambition often runs high - new...

Andrew Chamberlain
Jul 12 min read
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What Your Members Remember Most May Not Be What You Think
The nature of member engagement has changed—quietly, rapidly, and irreversibly. Today, almost every aspect of membership happens online....

Andrew Chamberlain
Jun 294 min read
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Boards Should Roar Like the Lions on Tour!
Every four years, a unique sporting phenomenon takes place: the British and Irish Lions tour. Drawing players from England, Ireland,...

Andrew Chamberlain
Jun 273 min read
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