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Membership


Is it time to rethink membership renewals? 12-month cycles may be holding us back
When did membership become a countdown? In many (most?) organisations, belonging is framed as a one-year transaction, neatly packaged...

Andrew Chamberlain
Aug 273 min read


It is NOT members' money!!
One of the most common phrases you hear around association and professional body board tables is: “We need to be careful, this is...

Andrew Chamberlain
Aug 265 min read


Defining Member Personas Transforms Membership Engagement
Membership organisations all face a familiar challenge: how do you deliver value to a wide range of people whose needs, motivations, and...

Andrew Chamberlain
Aug 254 min read


Consultants Are an Essential Part of the Membership Ecosystem
I’ve spent the majority of my career in the association sector, as a staff member, as a Chief Executive, and now as a consultant. Like...

Andrew Chamberlain
Aug 253 min read


Pilot and Pivot: Managing Innovation in Membership Bodies with Conviction and Flexibility
Membership bodies are not famous for moving fast and nor should they be. Their role is to serve a defined constituency with stability,...

Andrew Chamberlain
Aug 214 min read


The Paradox of Belonging: When “Inclusive” Memberships Feel Like Exclusive Clubs
Membership organisations are built on the promise of community. Their websites and marketing materials talk about “our network,” “our...

Andrew Chamberlain
Aug 204 min read


Fail Fast, Fail Often. Just not quite so fast in membership!
“Fail fast, fail often.” In the tech world, it’s become a rallying cry, a philosophy that champions experimentation, rapid iteration, and...

Andrew Chamberlain
Aug 144 min read


When Google Ghosts You: AI Search Could Be Membership’s Next Big Disruption
There’s a quiet revolution reshaping the way we all use the internet, and for membership-based organisations, it’s more than just a...

Andrew Chamberlain
Aug 124 min read


It's Not About Age, It's About Relevance: the role of retired professionals in membership
Last month I facilitated a planning session with the staff of a professional membership body. One debate, about how to treat retired...

Andrew Chamberlain
Aug 84 min read


🧱 When Tradition Becomes a Trap
Membership organisations are steeped in history. They carry the legacy of founders, past presidents, early pioneers, and sector-shaping...

Andrew Chamberlain
Aug 73 min read


Is AI Adoption Stalling in the Membership Sector?
While artificial intelligence continues to reshape industries, the global membership sector appears to be hitting the brakes. Interest...

Andrew Chamberlain
Aug 62 min read


When Smart People Stop Thinking Creatively
Last month I spent time with the operating team of a well-established association. We were working together to translate their new...

Andrew Chamberlain
Aug 54 min read


The BBC: A Giant Membership Body That Struggles to Belong to Anyone
If you were asked to name the world’s largest membership body, you probably wouldn’t think of the BBC. But with over 23 million...

Andrew Chamberlain
Aug 44 min read


Confronting Epistemic Pollution in the Membership Sector
In an era where information is abundant but trust is scarce, membership organisations face a new and insidious threat: epistemic...

Andrew Chamberlain
Jul 313 min read


150 Podcast Episodes Might Just Be the Most Valuable Thing I’ve Ever Created
Earlier this month Association Transformation hit 150 episodes. That’s not just a number, it’s a body of work. It’s a commitment to the...

Andrew Chamberlain
Jul 293 min read


Every Association Needs a Data Manager to Turn Information Into Impact
In the complex ecosystem of modern membership organisations, data is no longer a back-office function. It is strategic capital....

Andrew Chamberlain
Jul 253 min read


I'm an Association Professional: "consultant" is my job title
I’ve spent the vast majority of career in the service of associations. I’ve worked in membership organisations as a member of staff, as a...

Andrew Chamberlain
Jul 213 min read


Learning Isn’t a Luxury. And Neither Is My Lunch Break.
So why should I have to sacrifice either? Somewhere along the way, someone decided that the best time to do professional development was...

Andrew Chamberlain
Jul 162 min read


When Leaders Can’t Hear the Truth: The High Cost of Organisational Immaturity
Last year, I was hired to advise a regional membership body on its ambition to reposition as a UK-wide national entity. It was a pivotal...

Andrew Chamberlain
Jul 153 min read


Income Diversification or Value Proposition? Are you having the wrong conversation?
In the membership sector, income diversification is a constant hot topic. It’s seen as a necessary hedge against the perceived...

Andrew Chamberlain
Jul 143 min read
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