Technology

Membership organisations are constantly juggling the need to listen to their communities while also innovating to stay relevant. Every new benefit, pricing model, or service tweak comes with a familiar question: how will members react? Traditionally, the answer has been found through surveys, focus groups, or pilots, all of which are valuable, but can also be slow, resource-intensive, and vulnerable to “respondent fatigue.” Enter a new and increasingly powerful tool: syntheti

A calculator doesn’t decide which sums I should do; a keyboard doesn’t dictate what I should write; and AI is no different. Its real value is in how it fits into your work, your needs, your priorities.

The technology gap between native apps and mobile websites has closed. Today’s responsive sites scale beautifully across devices, offering smooth navigation, embedded video, and interactive features. Progressive Web Apps (PWAs) go further: they allow offline access, background updates, and even push notifications, all without the friction of app downloads.

Membership organisations all face a familiar challenge: how do you deliver value to a wide range of people whose needs, motivations, and...

Across the membership sector, there’s a persistent paradox. Organisations will readily sign off six- or even seven-figure budgets for CRM...

There’s a quiet revolution reshaping the way we all use the internet, and for membership-based organisations, it’s more than just a...

While artificial intelligence continues to reshape industries, the global membership sector appears to be hitting the brakes. Interest...

Earlier this month Association Transformation hit 150 episodes. That’s not just a number, it’s a body of work. It’s a commitment to the...

If you’ve ever sat through an AI demo and left more confused than when you arrived, you’re not alone. One of the biggest obstacles to...